Kick Brickz® Takes the Show Floor at ASD Market Week, Connecting with Wholesale Distribution Partners
Las Vegas, Nevada — Co-founders Jimmy and Colby Greene attended ASD Market Week at the Las Vegas Convention Center, one of the largest wholesale trade shows in the country, where they explored new toys and products and met with wholesalers who could bring Kick Brickz® shoe kits to retail shelves nationwide.
Jimmy and Colby Greene representing Kick Brickz® on the show floor at ASD Market Week, Las Vegas Convention Center.
In August 2025, Jimmy and Colby Greene — the father-and-son co-founders of Kick Brickz® — traveled to Las Vegas to attend ASD Market Week, the premier wholesale merchandise trade show drawing tens of thousands of buyers, brands, and distributors to the Las Vegas Convention Center each year.
The duo walked the full show floor, taking in the latest trends across toys, gifts, novelty items, and consumer products. The experience gave the Greenes firsthand insight into what's moving in the wholesale market and how Kick Brickz® stacks up against competing toy and collectible products.
Beyond market research, Jimmy and Colby used the event as an opportunity to pitch Kick Brickz® directly to wholesalers and distributors — the gatekeepers to thousands of independent retailers, gift shops, and sporting goods stores across the country.
Jimmy and Colby Greene outside the Las Vegas Convention Center at ASD Market Week.
One of the standout connections made at the show was with Matt McGrogan of Wholesale Express Sports, a New Jersey-based sports wholesale distributor with deep relationships across the retail channel. The introduction opened a promising conversation about wholesale distribution of Kick Brickz® kits to sports retailers and gift shops.
Business card from Matt McGrogan of Wholesale Express Sports — a key distribution contact made at ASD Market Week.
The trip also served as a real-world product demonstration opportunity. While in Las Vegas, the Greenes handed out Kick Brickz® kits to kids they encountered — generating the kind of authentic, on-the-spot excitement that no marketing campaign can replicate.
Kids in Las Vegas showing off their Kick Brickz® shoe kits — the product's real-world reaction speaks for itself.
ASD Market Week is held twice yearly at the Las Vegas Convention Center and attracts more than 45,000 attendees from over 100 countries. It is one of the most important wholesale buying events in North America, connecting brands with the distributors and retailers who can take products to scale.
"Taking Colby to ASD was special — he got to see firsthand what it looks like to bring a product to market. The connections we made and the energy around Kick Brickz® on the show floor told us we're heading in the right direction."
— Jimmy Greene, Co-Founder, Kick Brickz®
With wholesale distribution conversations now underway, a retail packaging partner secured through Pack Expo, and a utility patent in process, Kick Brickz® is building the infrastructure needed to scale from a direct-to-consumer brand into a nationally distributed product line.
About Kick Brickz® — Kick Brickz® is a patent-pending mini-brick shoe kit brand offering collectible, buildable shoe kits for sports fans across the NBA, NFL, MLB, NHL, MLS, and NCAA. Each kit transforms into 6 different builds and comes loaded with collectible tiles. Learn more at kickbrickz.com.
