Kick Brickz® Takes Guerrilla Marketing to NBA All-Star Weekend 2026

FOR IMMEDIATE RELEASE

Los Angeles, CA — February 14, 2026 — Kick Brickz® hit the streets of Los Angeles this Valentine's Day weekend with a bold guerrilla marketing push at two iconic locations: the historic Crenshaw High School and the Los Angeles Convention Center during NBA All-Star Weekend 2026.

Father-and-son duo Jimmy Greene and young entrepreneur Colby Greene took to the streets, distributing flyers, engaging NBA fans, and putting the Kick Brickz® brand directly in front of thousands of basketball enthusiasts who had gathered from around the world for one of the biggest events on the NBA calendar.

The weekend reached an exciting high point when Colby and Jimmy earned a rare opportunity to personally hand-deliver a Kick Brickz® shoe kit to Billi Kid, the co-founder of NBA Lab — inside the convention center. The face-to-face connection with one of the NBA's most influential creative voices was a defining moment for the young brand.

"It's fun running a business with my son and getting to teach him how to build something from the ground up. We have a lot of hard work ahead of us, but we truly believe we can earn official licensing and get our product into NBA team stores. Keep hustling, grinding, and praying for opportunities — because they show up when you least expect it."

The All-Star Weekend activation is part of a broader grassroots strategy by Kick Brickz® to build brand awareness, connect directly with sports fans, and position itself for official NBA licensing.

For media inquiries, please contact the Kick Brickz® team through the website.